"This is a PENCIL!"

Package design
Yoichiro Nakano , 2020

"This is a pencil!" is a package for a single pencil.
The title comes from the most basic English sentence we learn in Japan, "This is a pen."
Why this bold sentence?
Because I feel it's very hard to find exactly the thing I'm searching for at a stationery store.
There are too many items lined up in a small space.
So I designed this package with a big title and in a pencil-shaped box to be easier to find.