A package of pencils

PACKAGE DESIGN
Hirotaka Ito , 2020

What image do you have about pencils?
It seems that adults don't use them anymore and if anything, the pen is seen as more urban and cool.

But, when you receive this package of a pencil, it makes you change your image of pencils.
First, the crossed geometry patterns and tone which consists of dark green and cream-color gives you an elegant Japanese aesthetic.
Second, the pencil is protected from any damage by a careful urethane process.
With these visuals, you'll feel pencils as a luxury.