Package for a scarf
package design
Misaki Takei , 2015
This is a package for a scarf for girls who want to show off. I named it pokito which means a little bit in Spanish as a brand name.
The concept of this package design is easy to enjoy on an irregular. Teenage girls hardly use scarfs as a fashion item because it is not sold in shops in Japan. These are sold only in a luxury brand shop or department store. That is why the scarf is a fashion item for older people, but on the other hand some girls would like to dress up like adults. Therefore I want them to enjoy scarf more easily with this design.
The package has three stack shapes. It is made of a white fabric. The scarf design has heels and scarf pin using pearls on the package. I proposed a usage that is different from wrapping o scarf around one's neck. The copy which a person opens the package is bubbling with joy at the extraordinary fashion which is written down inside of it.
I hope that people feel refreshed and excited each time they take it out of the package.