Package for a scarf
package design
Misaki Takei , 2015
This is a package for a scarf for girls who want to show off. I named it pokito which means a little bit in Spanish as a brand name.The concept of this package design is easy to enjoy on an irregular. Teenage girls hardly use scarfs as a fashion item because it is not sold in shops in Japan. These are sold only in a luxury brand shop or department store. That is why the scarf is a fashion item for older people, but on the other hand some girls would like to dress up like adults. Therefore I want them to enjoy scarf more easily with this design.The package has three stack shapes. It is made of a white fabric. The scarf design has heels and scarf pin using pearls on the package. I proposed a usage that is different from wrapping o scarf around one's neck. The copy which a person opens the package is bubbling with joy at the extraordinary fashion which is written down inside of it.I hope that people feel refreshed and excited each time they take it out of the package.